High cost of switching to a new supplier

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, because there will be new working conditions, delivery costs, doubts about the counterparty’s liability, etc.;
B2B clients are already working with someone . Marketing and sales departments need to fight for attention and “be visible” in order to be able to close a deal in time: what if the current suppliers somehow stop satisfying the client’s needs;
It is necessary to prove the feasibility of your services. At the same time, there should be synchronicity in what the marketing broadcasts and the sales department offers. Remember that B2B clients not only want to solve some problems, but also to get benefits from it.
Important : salespeople and marketers must have the same understanding of all the features of B2B sales: what the transaction cycle is, who the decision maker is, who ultimately uses the product.

Without this, it will be impossible to answer the important and egypt consumer email list worrying question: “Are low-quality leads coming from marketing, or is the sales department “draining” them?”