Basically, an advertising measure counts as dialogue marketing if the recipient is asked to provide feedback or a response. According to this definition, a contact form on your own website, banner advertising on other websites or posters or flyers with a QR code also count as dialogue marketing. However, these forms are far less personalized.
The response to your measure ultimately creates a "real" dialogue, from which dialogue marketing gets its name. When choosing the response element, you should make sure that it is as easy and straightforward as possible for the person you are addressing to respond. This lowers the inhibition threshold or argentina telegram screening the effort required by your target person and at the same time increases the likelihood that you will receive a response.
The response element is designed to encourage your customers to give an individual and, above all, measurable response. The response element not only has the advantage of giving customers an opportunity to get in touch with you or your company.
If you use a link in an email as a response element, for example, you can easily quantify the number of clicks on this link and thus make the success of your advertising measureable. It works the same way with the number of calls to a telephone number or the number of visitors to a website via a QR code. These figures provide you with a control option for evaluating the success of your dialogue marketing and using your experiences for the future.