Trends should fit seamlessly into your strategy

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Let's sum it up.

The correct implementation of the following trends into your strategy will help increase the effectiveness of your email marketing:

hyper-personalization. Remember about target audience analysis, segment development, hypotheses and their A/B testing, identifying the most effective mechanics and scaling them. Email clients have begun to intensively evaluate interaction with emails, how well their content meets user needs, open rates, etc. Therefore, the more personalized the message, the higher the conversion and the lower the likelihood of ending up in spam;

omnichannel. Collect as much information as possible israel consumer email list from different channels, online or offline. These can be social networks and exhibitions: digitize everything, transfer it to a database, analyze the customer's path and their further actions, thus increasing the effectiveness of interaction;

interactive and dynamic email content. Pay attention to what your users respond to more, conduct split tests, take into account the specifics of the audience, Tone of Voice;

adaptability of the layout. Even if 20-30% of readers open the letter from a mobile device, they still remain your target audience, which can bring sales, so do not forget about adaptability and a dark theme;

User-generated content is applicable not only in B2C but also in B2B, so determine how you can use this information: for example, video or text format should be shown to your potential audience in warm-up chains to increase conversion to an order;

Using AI helps reduce stress, free up time, get new ideas and get inspired. Like it or not, you will have to adapt to it.
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Have a successful mailing! And don't end up in spam!

Our experts are ready to advise you on where to start building an email marketing strategy, what to focus on when working with this tool, what typical mistakes can and should be avoided, and how to increase the effectiveness of mailings .