Why Facebook & Instagram matter for B2B marketers

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The audience on X is predominantly in the coveted 25-34 demographic
On the other hand, since 2022:

X has lost millions of daily users
X has lost 50% of its ad revenue
Brands are concerned about a rise in hate speech and objectionable content
Many brands have stopped advertising on X, and many have abandoned the platform entirely.

It remains to be seen whether X will rally and become the conversational hub it once was. Would-be replacements like BlueSky and Threads are still in the early stages. It’s worth evaluating whether your target audience is active on X, and whether you can engage without damaging your brand reputation.

Facebook & Instagram: Targeted community engagement and visual storytelling
It’s a common perception that Facebook is past its iran telegram data prime. However, it still boasts 2.9 billion monthly users, and nearly 2 billion daily users. The sheer size of the user base, combined with a lower cost per click than Google or LinkedIn, make Facebook attractive for B2B.

According to the latest Social Media Examiner industry report, Facebook and Instagram drive more traffic for marketers than LinkedIn does.


Facebook and Instagram are distinct platforms with their own norms and preferred posting styles. But both offer space for B2B marketers to showcase their brand personality, engage communities, and tell compelling visual stories.

While Facebook is often seen as a hub for personal connections, its business-oriented features, such as Pages and Groups, as well as its robust advertising tools, present a goldmine of opportunities for B2B marketers.