Screenshot from search for "ninja creami", oman cell phone number google us, october 2024. In this case, depending on which videos users are clicking on, it may make sense for a brand to create video content designed to appear in search results. A great example of a brand that got this right is wildgrain.com. In 2024, the keyword “wild grain reviews” was trending.
Luckily for the brand, they already had a reviews page on their site. When users googled this keyword, they saw that wildgrain's review page was ranked first. What's more, the rich results included a review rating of 4.7 out of 5. It also listed the number of reviews (which currently stands at 31,460). Screenshot from search for "wildgrain reviews", google us, october 2024.