CRM as an opportunity to establish transparent communication

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There is only one system that allows you to establish quick feedback between departments - CRM.

We can say that this is a kind of tool for reconciliation between the seller and the marketer:

Marketing quickly receives feedback from salespeople due to proper CRM management and understands how it can become more useful by doing a 3-6 month retrospective, observing which hypotheses worked one way or another, brought in more sales and money in the long term. And draw appropriate conclusions, applying them in work;
The sales department can record all customer data in the CRM in order to better support transactions.
Often, sellers do not like CRM. This is especially notic netherlands consumer email list eable in conservative companies.

In this case, it is necessary to explain to employees that the implementation of the system will play into their hands, and depending on how well they manage the CRM, marketing will be able to perform tasks on leads, and the degree of mutual dissatisfaction will decrease.

Useful material
How to Avoid Employee Sabotage When Implementing CRM