The best way to offer value to users with your website is to create content that meets their needs , such as guides, or “how to” content that explains how to solve problems.
How do I intercept users' needs?
A correct content creation strategy for the web starts from keyword importance of lawyer database research , or from users' search intent .
Semantic Search: How to Understand Your Target Users' Search Intent
A tool like SEMrush can be very useful for this purpose and, in fact, can prove indispensable, as it allows you to find the right keywords and also evaluate the difficulty you will encounter in positioning yourself in the top positions on search engines.
Keyword Research: Let's Start With Your Competitors
To understand which keywords generate traffic suitable for your strategy you can start by studying your competitors.
Competitor Analysis
Competitor Analysis
Thanks to SEMrush you can analyze the websites that operate in your sector , and understand which keywords bring visits to their content . You can also filter everything taking into account the Keyword Difficulty , or the difficulty you will encounter in positioning yourself.
How to do?
I'll explain it to you right away.
First you need to identify which competitors are best suited to be analyzed for your strategy. If you already know them you can move on to the next paragraph, otherwise I suggest you do some research on Google to understand which sites are positioned best for key searches in your sector.
Once you have identified three or four domains, write them down in a list and keep an eye on them, you will need them for the analysis we are going to do now.