The analysis consists in the creation of a document of approximately 50-60 pages where all the data relating to:
Keyword Research
Competitor Analysis
SEO Strategy Proposal
PPC Strategy Proposal
This document is a real treasure for the client . The client pays for the top benefits of using fusion database document and can easily take it to another Web Agency or consultant to have the strategy developed, but the point is this:
In your opinion, after having made a document like that, and after having presented the client with the estimate, if the client is really intent on starting the work, what are the chances that he will go to someone else?
I'll tell you even if you've probably already guessed it: ZERO!
Usually, to further incentivize the customer, I reimburse the cost of the analysis in the final estimate.
BONUS: Tips for Performing a Complete SEO Audit
If you had the patience to read the article to the end I want to give you a small bonus to carry out a complete pre-consulting Audit.
Obviously to create this document you will need some software that will help you collect as much data as possible. SEMrush is a complete software and if you use it you are at an advantage.