You’ve invested time and money in setting up and designing your campaign and nothing has come of it. So how do you get a response from your customers? Try making a small change: use emojis.
To examine their effects, you should make sure you have a basic understanding of your open rates and click-through rates to compare them to your progress. Sure, it would be easy if there were a standard for open advantages of using our skype database rates and click-through rates that was the same across all industries, but these rates often vary from industry to industry.
Here is Constant Contact’s list of industry-specific open rate and click-through rate standards :
Are your open rates and click-through rates below average ? If so, don’t fret. Once you start tracking your CTRs, you can start improving them. Strategic use of emojis is one way to improve these numbers.
Research shows that emojis will help you not only with open rates but also with click-through rates. One study looked at emoji use in two separate holiday campaigns: Valentine’s Day and Father’s Day.
For Valentine's Day, the study found that using the "lips" emoji in the subject line resulted in a 24% read rate and 89% inbox placement, compared to the text-only subject line which only achieved a 20% read rate and 83% inbox placement.