In this case, it is advisable to consult OECD data or the OECD Better Life Index to understand how Japan's level of disposable income might affect your ability to succeed in that market.
You can also assess the competition in the target region by the total number of players in the market, suggested by SEMrush’s Market Explorer and their distribution within the Growth Quadrant . For example, if the tool shows several Game Changers, it could be a sign of a rapidly developing market worth focusing on.
If quarter-over-quarter and year-over-year comparisons show little movement in the established players quadrant, it's probably a difficult market to penetrate.
Step 7. Consider language barriers and localization costs
A new market like Japan may seem incredibly attractive 1000 mobile database at first glance, but barriers like challenge.
If you're planning to expand beyond the English-speaking (or Spanish-speaking) world, you'll need to consider language proficiency in your target region, as well as things like consumer behavior, market volatility, and economic growth.
For example, the level of English is high in Germany, moderate in France, and low in Japan. This means that the costs associated with localizing your product, and all communication, could differ greatly between these countries.
English proficiency ranking
English proficiency across the globe.
language can be a major
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