Finally there is the positioning in the SERP.
You need to make sure that the crawler (the program that discovers and scans documents) reaches in the best possible way what you want to highlight. So as to avoid traffic losses due to pages that are not indexed due to incorrect evaluations , forgetfulness, improvised details.
What to check before publishing an e-commerce? You italy business email list must make sure that there is a robots.txt that is adequate for the needs you expressed during the design phase, and without blocks that could damage the crawler's work. In this document, a symbol is enough to prevent any indexing on the site or the blocking of fundamental directories . The same applies to any noindex meta tags. That is:
When Googlebot encounters the tag or header during its next crawl, it will completely remove the page from Google search results, regardless of whether or not other sites link to the page.
Official Google Guide
What to do, in addition to the above checks, as soon as you put the e-commerce online to facilitate indexing? It is impossible to think about publishing on Google if there is not first the inclusion on the search console where to insert the sitemap , currently the best way to facilitate indexing on Google .
User experience
Here opens a world of checks to do before launching an online shop . Because the user experience is at the center of attention for those who must focus on online sales. First of all, from now on, you must always focus on the core web vitals . Here is the evaluation on GSC:
core web vitals search console
The Google Search Console screen.
Ensuring that your site loads quickly is not enough, you need an approach that includes the stability of the various elements of the web page and the speed of response of interactions.