a concept that is widely

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Combine your audience's challenges with the challenges your product can solve to find a common theme you can cover in your blog.

To identify your first pillar theme, start by looking at a specific feature that solves a specific user problem.

Next, formulate this problem as a general concept, as in this model:

Product (or specific feature) > specific user problem topic > pillar topic

To give you an example, let's say I create a blog for writers.

I sell an SEO copywriting tool (product) that helps my users write jiangxi mobile database optimized texts (problem), known as “SEO copywriting” (pillar topic).

I can define other pillar topics, such as “content marketing”, “content management” or others that are relevant to both my audience and my tool.

Content plan - Pillar topics

Formulate 5-10 pillar topics to keep your blog's focus clear and save it in a file that you can expand later.

Since this model is tied to organic activity, make sure your pillar topics are getting online searches.

To do this, analyze each topic with a keyword tool and find the most popular synonyms for these topics.