Newsletter BaurThe advantage of this solution: Hardly any manual resources are required to create the newsletter, as the template is also automatically adapted and filled.
In addition to the right recommendations, the look and feel of a mailing is also important for its success. In order to meet the high demands, a special template was developed for the recommendation mailing. It follows certain design rules and therefore always appears in the best possible form in the subscribers' inbox. The mailing never shows more than three articles in a row or adjusts the arrangement of image, price and description responsively. The number of articles displayed is limited to six so that the recipients' attention does not wane.
The mailing is sent in regular cycles once a bolivia number dataset month and is manually initiated by the team. However, the system is designed in such a way that in the future the mailing can also be fully automated and trigger-based.
Result: Conversion rate increased by 27 percent
Increased conversion rateThe aim of the personalized mailing was to increase purchases based on the customized offers. BAUR Versand succeeded in doing this by analyzing and using the customer's individual brand affinity: In the A/B test, the newsletter with the customized offers achieved a 27 percent higher conversion rate compared to a non-personalized version.
imitation desired
Prerequisites for a personalized procedure with little additional effort are:
The EMM is connected to the relevant systems
reference tables with product catalog and purchase information
An attractive mailing template in fluid design for optimal display on every screen
A trigger to automatically control the shipping time
Whether you use brand affinity or another factor should be decided with the help of data analysis.
About the Baur Group
The Baur Group represents an economically solid group of companies that focuses on online business and trade-related services with sustained success. The core company of the group is Baur with the online shop baur.de. The online retail business is complemented by the shoe specialist mail order company I'm walking. The Austrian subsidiary Unito is also responsible for brands such as Universal, Otto Austria, Quelle in Germany, Austria and Switzerland as well as Ackermann and Alpenwelt. The Baur Group currently employs around 4,000 people. External sales in the 2016/17 financial year amounted to 667 million euros. Baur has been a member of the Otto Group since 1997.