Setting goals and analyzing competitors
Before creating a Telegram channel, it is important to understand why you need it. This is the basis that determines all further steps: from choosing content to promotion strategy.
Defining the goal. Ask yourself what task the channel will solve. Do you want to attract new customers, increase sales, share expert opinions, or perhaps create a community around the brand? For example, channels with regular promotions, new products, and information about products are suitable for sales. For expertise – posts with advice, cases, and educational content. For engagement – interactive content, surveys, and discussions.
Having a clear understanding of your goal will allow you to create content that will be interesting to your audience and help you achieve business results.
How to Run and Promote a Telegram Channel for Business: A Step-by-Step Guide - Image 4
To make your channel stand out, analyze how competitors in your niche operate. Find their Telegram channels, evaluate what topics they cover, how often they publish posts, what formats they use (text, video, polls), what gets the most reactions.
Pay attention to the strengths and weaknesses of your competitors. This will help you avoid their mistakes and come up with ways to improve your approach to running your channel. For example, if most people only publish text, add visual content or create a unique style of presentation.
You can analyze competitors both manually and with bosnia and herzegovina telegram data the help of special tools. For example, the Telemetr service provides detailed analytics of Telegram channels, thereby helping to track changes in names, descriptions, topics, and posts. The tool’s database even stores deleted records and information starting from 2017.
You will also be able to find out how your channel was advertised and where it was mentioned. The platform shows how many views and subscribers each advertising post brought. This helps in assessing the effectiveness of the promotion campaign.
In addition, statistics are available in Telemetr: daily reach, single post indicators, ER, audience growth dynamics by days and mentions in Telegram. This data will be useful for interim analysis, which will subsequently help adjust the promotion strategy.
How to create a telegram channel
Via the desktop version