Toxic link building tactics to avoid in 2020

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What a waste of resources (and probably money)!

You need to understand the impact of each link you're building, whether internally or through an agency, and consider that Google may simply ignore them if they're deemed to be low quality.

It's crucial to be aware of link building tactics that can lead to toxic backlinks, and here's a rundown to help you make sure you're staying away from them, as well as spot potential issues when performing a link analysis.

Payment links
When links are exchanged for money, you are violating Google's Webmaster Guidelines.

This includes paying sponsorship fees for guest posts, as well russia mobile database as gifting products or services in exchange for a link.

If a link is paid for, it means it is not placed editorially.

But while it’s a no-no from an SEO perspective, if you’re using sponsored content for reasons other than link building (to leverage someone’s audience and gain referral traffic, for example), be sure to add the rel=”nofollow” or rel=”sponsored” attributes for full transparency and to prevent links from being identified as unnatural.