Using content marketing to get exposure

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In concrete terms, you only pay when someone clicks on your advertisement or ad.

On Facebook or Instagram, you can set a budget limit for the day or for the entire campaign.

This way you control your costs and the campaign stops if it reaches the ceiling.

For Google, it is an auction strategy. You bid more or less on the keywords of the campaign.

You can also set a bid cap to avoid going over budget.





People forget what you say or what you do but they panama whatsapp number database never forget how you make them feel.

This quote from Maya Angelou shows how powerful content marketing can be in building your brand awareness.

In a world bathed in advertising and promotion, offering high value-added content allows you to differentiate yourself and make your brand known .


Content marketing is a marketing approach that consists of creating, distributing, optimizing useful, relevant, exclusive, coherent, reliable content to attract, acquire and engage a targeted audience to make them take action in a profitable way.

This is the definition of Joe Pulizzi, the founder of the Content Marketing Institute and one of the founding fathers of content marketing .