What is Conversion, How to Calculate It and How to Use It in Online Marketing

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In online marketing, conversion refers to a potential customer performing a specific target action, i.e. a customer conversion. Conversion covers a variety of actions, such as a visitor becoming a customer, signing up for a newsletter, downloading content, or clicking on a specific button. These actions are critical to measuring a company’s success and the effectiveness of marketing strategies. So what are conversions and how are they calculated?


What is Transformation?
Conversion means the realization of target actions slovenia whatsapp number database determined by the company. In the marketing world, this can take different forms, such as online store visits turning into purchases, newsletter sign-ups, content downloads, or clicking on a specific button. Conversions define the process by which an interested party becomes a buyer, and a buyer becomes a customer. Basically, all potential customer actions can be considered conversions. Now that we have answered the question of what is a conversion , let's take a look at the types of conversions together.