Street Marketing - Ikea Asturias Example

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This section would include all those actions that, although they take place on the street and are visual, do not stray too far from more conventional advertising.

It is true that they lose some of the power of surprise but even so, well planned, they manage to capture the audience's interest.

They work especially well with brands that have already won over their audience or when we customize campaigns to suit the audience.

An example that I love is how Ikea personalizes its signs in Asturias.



Combining personalization and internationalization, I can't help but highlight this great Sephora campaign.

This is a very striking example because instead of having a campaign croatia mobile database that is personalized to target the international user in their own destination, a unique campaign is generated that seeks to attract the international public on site .

This action, which sought out the coolest tourists in Barcelona, ​​focused on English, Chinese, Japanese, French people...

An example of internationalization without moving from our location.

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4.- Alteration
These are all actions that base their impact on altering any part of the street furniture.

For example, those that include messages painted on zebra crossings or those that completely decorate an entire subway station.