What question keywords should you avoid answering?

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Please note that similar to Questions and Answers pages, Google has introduced new markup data for How To and FAQ pages.

You can learn more about this type of markup at the following links:

Schema Markup - How To .

Schema Markup - FAQ .

Once you have created your pages following the recommendations suggested by Google, the final step is to test the pages using the rich results testing tool .


For some queries Google returns a direct answer obtained lithuania mobile database from the Knowledge Graph.

There is no link displayed under the answer, so there is no point in focusing on SEO for these types of keywords.

This answer box is not a featured snippet because it does not have a link to the website it was pulled from; in most cases, when a question pulled from the Knowledge Graph is displayed, Google does not return a featured snippet.

For example, for the query “How high is Mount Everest?”, Google returns a direct answer (see below).