Video advertising on Facebook

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Other channels are also upgrading and jumping on the video advertising bandwagon. Above all, Facebook offers the opportunity to narrow down target groups very precisely and, thanks to the social media format, to generate high interaction rates with an appealing video. Almost any advertising goal can be pursued with a video and, if the requirements are right, delivery can also be expanded to include Instagram.

While video ads on YouTube are sometimes seen as annoying, things are completely different on Facebook. Users surf through their news feed and can watch the advertised video as part of it if they like it - or not. Similar to YouTube, the videos can be provided with call-to-action links depending on the objective, so that the user is redirected to the company's own website. Another advantage is the short introductory text, which can further encourage the user to watch the video. Facebook also offers various freely selectable billing models, including the attractive CPV billing, where costs are only incurred when the video has been played for at least 10 seconds.

As already mentioned, the targeting options on Facebook are particularly latvia mobile numbers list exciting. In addition to the usual demographic data such as age and gender, the target group can also be narrowed down based on their education, profession, relationship status, financial and living situation or shared life events. So if you want to specifically target the poor student who recently moved into his shared apartment and whose birthday is coming up soon, Facebook is the ideal advertising channel. In addition to the extensive demographic data, the interests and behavior of users can also be used to determine the target group.

The difference to the Google universe is clear here: while Google estimates interests based on algorithms and assigns them to an IP address, Facebook accesses valid data provided by the user themselves. In addition to the large number of suggested areas of interest and behavior, there is also the option of searching for other interests that correspond to the target group. However, if you want to target website visitors again with a video, you don't have to do without Facebook, because retargeting with video ads is also possible on this channel. To evaluate video ads, Facebook also provides insight into exciting video metrics such as the average playback time, the total number of video views, as well as unique video views and viewer retention, which provides information on how many video views had which playback time.