Steps to Designing User Experience

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Audience research

You can't start working if it's not clear who the project is addressed to. Therefore, use the various methods available today to collect data on potential users, take into account quantitative and qualitative indicators from analytics and reviews. To create an effective design for a specific audience, you need to understand its needs, desires, pains, and motives. To do this, form as detailed a collective image of the visitor as possible, based on the available data.

Selection of scenarios

When you have research results in cpa email list hand, it is easier to understand what a person is trying to get from working with your resource. To design the user experience, prepare an ideal “journey map” of the site visitor – this way you will be able to find all the obstacles that the guest will encounter on the way to the goal. Write down the maximum number of scenarios and options for which people may need your offer. Consider technical limitations, if any. Think about how your idea matches the vision of the product.

Formulating an idea

Combine the information you have and move on to the brainstorming stage. Prepare a storyboard or a so-called moodboard to visualize the problem you are solving. In addition, this approach allows you to present the idea to all those who will influence the final decision.

Prototype preparation

Prototyping has proven to be the most effective way to bring an idea to life before moving on to development. Draw a mockup of the interface with its key elements on a sheet of paper, then ask people to play out the scenario - the more people involved in this work, the better. The point is that in the end, you will learn what barriers site visitors will have to face, and you will see unplanned user behavior options.

Prototype preparation

Test

When designing a user experience, the testing phase is vital. However, don’t assume that it’s a labor-intensive, time-consuming task. According to the Nielsen Norman Group, to find 85% of all problems on a site, you need to demonstrate it to five users. Enlist the help of colleagues to conduct remote user testing. Or offer customers the opportunity to test new features first before they are fully implemented.

Based on the results of the last stage, it will be possible to return to work on the idea or find alternative solutions. It is important to understand that designing user experience is an iterative process, that is, it assumes that the desired effect cannot be achieved without repeating a number of stages.