Given the importance of the Internet in connecting organizations with their customers and audiences, search engine optimization (SEO) has become a sought-after profession, playing a vital role in these encounters.
In a nutshell, SEO is the practice of increasing traffic to a website through organic search results. But not just any traffic: you need to get qualified traffic. After all, getting millions of visitors is useless if they aren’t interested in what your site has to offer.
With the importance of SEO, it’s no surprise that 64% of marketers are actively investing time into learning digital marketing tactics. Since there are currently no degrees or courses that allow you to become an SEO “expert,” expertise is often gained through hard-earned experience and, increasingly, through earning SEO certificates.
Of course, it’s not easy to get all the training needed to master SEO, because the skills required are diverse and numerous. For example, take a look at our 2020 Global State of Content Marketing Report . A competent content marketer will have a mix of technical skills (marketing, social media, strategy, analytics, etc.) and soft skills (leadership, deadlines, written communication).
If you want to know what benefits SEO certification can singapore telegram number database bring you and what are the best SEO certifications, read this article.
SEO certifications are usually given by training platforms, digital marketing agencies, and others are often done online, which makes sense, given the profession. Typically, a certification is awarded after passing an assessment at the end of a specific course.
You can take courses and get certifications in beginner SEO, advanced SEO, inbound marketing, link building, competitive analysis, keyword research, and much more.
Certification costs range from completely free to thousands of euros.
It’s worth noting that Google doesn’t provide any kind of Google SEO certification. So if someone claims to be a “Google Certified SEO Expert,” they’ve misspoken. The search engine giant offers certifications for Google Ads, Display, AdSense, and Google Analytics. Sometimes this has to do with SEO, but it’s not an official SEO certification.