All too often, cold sales voicemails are either too fast, rambling, and not getting to the point, or filled with so many “ums” that they lose their potency.
Plus, many aren’t saying their call back number until the end of the voicemail, which means the prospect has to potentially listen to it several times just to write the number down to call you back. Do you really expect them to do that? Say your phone number at the beginning of the voicemail so it’s easier to call you back, “Hi Bill, this is Tom calling from 555-123-4567…”.
Your voicemail should directly answer the following: Who are you? Why are you calling? What value do you have to offer? How do I call you back? Craft a voicemail script that you can easily repeat that simply answers these, and you’ll be in good shape.
Pro Tip: If you’re using Close for calling, you can record your one perfect voicemail message and drop it when needed. No more awkward voicemails or constantly repeating yourself!
24.
Unless you’re selling a quick and easy solution, chances iran telegram data are you haven’t closed the deal on the first cold call. Therefore, the best way to close a cold call is by scheduling a deeper discovery call or product demo.
You can “pitch” having another call as a benefit to them as well, “Instead of sending a bunch of emails back and forth, why don’t we schedule a 30-minute discovery call where I can fully explain how we solve for X”. You can also have them invite other key stakeholders to the call so everyone who’s involved in the decision can be there.
Pro Tip: Create a “closing question” that asks for a discovery call. Try different techniques to entice them into the longer call until you find one that works.
After the Call: 6 Cold Calling Tips to Make Every Call (and Follow-Up Call) Count
Your work isn’t over once the call is done. This is just the first step towards making the sale. Here’s what you can do post-call—whether or not you were successful—to help you improve over time.
25. Analyze and Improve
If you’re making lots of cold calls, you should try and learn from your successes and failures as much as possible. Most salespeople will focus on how well they built rapport, but that’s not the only way to measure success (and it’s also hard to measure).
Close by Scheduling The Next Call
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