seo ppc ctr and conversions

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Screenshot taken from Advertising Research with SEMrush

2.- Explore the competition for your brand keywords
You can do this either manually or with SEMrush advertising research .

Type your competitor's name into the search bar and use the advanced filters to identify whether or not your competitor has bid on them.

seo ppc branded keywords explore competition

If your competition is bidding on your brand, you should too.

You don't want them to be able to steal part of your chile mobile database audience, do you?

And now, the second part of the equation: should you bid or not bid on your competitors' brands?

Evaluate the search volume and competitive density for your competitors' branded terms and decide if it's worth the investment.

Keep in mind that while bidding on your competitors' branded keywords is a sound strategy, some experts do not recommend it.