My demands are not particularly high. But I am convinced that for meaningful newsletter marketing I absolutely need a tag-based system that also allows me to automate without having to learn a scripting language. Even the Lite version of ActiveCampaign is tag-based and I have not found the visually appealing and easy-to-set-up automation in any of the other providers I have tested before.
tag-based system
I cannot stress this enough: It is important for my marketing that I only address information about my various offers to people who actually need it.
I don't want to bother bulgaria telegram screening anyone with my advertising.
My goal is to make tailor-made offers.
That's why each of my newsletter contacts is given a label (tag) when they perform a certain action on my blog: I know exactly who has signed up using the newsletter form on the Subscribe to Newsletter page, who has downloaded the freebie for creating personas or the editorial plan with Excel , for example. And if someone has downloaded everything straight away, I know that too. I know when someone has clicked on a link to a certain topic in my newsletter and I also know which reader has never clicked on a link. To manage all of that, I would need a very complicated list and query system with which to keep track of everything - but it's not that easy. ActiveCampaign offers me all of that in a simple and clear way.