Many people who work in online marketing have difficulty with keyword research. But that doesn't have to be the case. We'll show you how to find the right keywords , assign them to the right content along the buyer's journey and measure their efficiency.
When it comes to organic search, keywords are the foundation of all SEO efforts. The key question is: what search query should your website appear as a result for? While it sounds simple in theory, it is not in practice. In a November 2016 survey, Ascend2 found that while keyword research is one of the top SEO tactics, more than a third of respondents indicated that it is a demanding task that presents them with significant challenges.
Keyword Research Guide
But keyword research doesn't have to be so tunisia whatsapp data hard. Simply put, keywords are the words and phrases your customers use when trying to find your products and services. So you first need to put yourself in the shoes of your prospects and customers - and that starts with personas. Buyer personas are semi-fictional people who represent your most important customers.
Personas contain both demographic and psychographic information. They tell you everything from your prospects' gender to their location to their leisure activities. To start building personas, it's helpful to take a closer look at your existing customers.
Here you can find our Buyer Persona Kit, with which you can quickly and easily create your own persona.
Putting yourself in the customer's shoes
What do your current customers look like? Look at your customer list. What is your customer's title, age, and what industry do they work in? Some information is available directly in the customer record. For example, if you sell goods and services online, you already have your customers' shipping addresses and zip codes.