Tap into peak shopping season
According to the National Retail Federation, winter holiday shopping is the third most popular seasonal event and where consumers spend the most. In fact, the holiday season is so important for retailers that for some product categories it accounts for more than one-third of annual sales revenue. If you’re not tapping into this peak spending season, you ought to be. And a holiday pop-up shop is the perfect way to do it. You’ll reach new customers who are ready to spend, increase your holiday sales, and hopefully sell through seasonal inventory.
Meeting new customers when everyone has a warm and fuzzy holiday feeling is a great way to connect and engage with your local community (and sell more). And albania telegram screening setting up a local holiday pop-up shop is a great way to attract local shoppers to your business. Thirty-five percent of consumers shop locally because they want to invest in their local community. You’ll be able to build customer relationships that last even after your holiday pop-up shop ends, and happy, loyal customers lead to brand advocacy.
Twenty-three percent of consumers globally say their top motivations for brand advocacy are the feeling of taking part/being involved, and 21% are more likely to share products with their friends and family if they have a personal relationship with the brand.
Reach new customers at a lower cost
The average cost to acquire new online customers is between $45 and $50, whereas the average customer acquisition cost (CAC) in physical retail is $10. Hosting a holiday pop-up shop is a great way to penetrate a new market or neighborhood where your target market lives or hangs out, while keeping your costs down.