such as how to fix the marketing, how to improve on it, how to uk phone number database make changes to a product, the logistics process, or all sorts of different things. It is key information, and the information collected across the channels by us or the client’s team should be exchanged across the team.
For example, if you’re selling blue widgets, and everyone is telling the sales rep that they want red widgets, and the sales rep doesn’t let the marketing team know, that’s just not going to work well for the campaign. And that kind of stuff happens all the time, especially in big businesses.
Competitors
Understanding Competitors in China
In the beginning, we always ask the clients who they think their competitors are. They would usually give us a list of 3-5 competitors, and then some of our team members will take a look at Baidu and other places to look up some other competitors there are in China. Sometimes, they are the same competitors, but a lot of times they’re different. Usually, we would see the international-type competition that the client is aware of, and local Chinese competitors as well.
Usually, the local Chinese competitors are better at doing things in China as they understand the market and channels better. The global competitors, on the other hand, are better at providing services and products that are relevant on a global scale.
You can go a lot deeper into this section so we have other files that we use to analyze the competition. In the plan, we like it to keep it sharp and concise. So, we add a list of important competitors and sum them up in a sentence. It should help us get a feel of the competition – especially if the competitors beat you in some areas.
Positioning