It means keeping constant open communication throughout the whole return process. Make it easy for customers to figure out how to place a return, know what the return process looks like, and be notified when the return is processed.
It also means that, depending on how many resources you have, you may need to invest in additional help to run your customer service or returns process. Vendors like Gorgias for israel telegram screening customer support or Loop for returns can be instrumental in running a smooth ship. Using third-party vendors can help to automate and streamline the customer service process, alleviating the stress on both the customer and the business.
Protect your brand with a return strategy
Of course, beyond protecting your customers, you’ll also want to protect yourself. This entails a few things:
Setting your return policy
Providing alternatives when necessary
And again, communicating these to your customers
Setting your policy
Returns may not make sense for every business. Certain products you simply cannot return due to certain regulations like health and safety concerns, while other products may have a high risk for fraudulent returns. It’s crucial to understand whether offering returns to your customers makes sense, and then set your policy clearly around that.