As we can see, combining the advantages and disadvantages of the different shopping channels and offering omnichannel services can be a worthwhile move. As the quote above demonstrates, customers appreciate this convenience.
Some merchants are dragging their feet when it comes to going digital
The majority of those surveyed (65%) feel that an associated online store is an important and desirable addition to the brick-and-mortar store. Yet just under 20% of the merchants surveyed do not have an online store. The most important steps merchants can take to go digital are therefore setting up an online store and offering a dedicated app for each brand or trading company.
Merchants who already have omnichannel belgium telegram screening measures in place are a little further ahead. But this is only the case for half of the merchants surveyed, despite the fact that overall, merchants’ use of omnichannel has increased by 19% since last year. 85% are interested in omnichannel solutions (6% more than last year). However, the majority (58%) are still uncertain what omnichannel means in concrete terms (omnichannel vs. multichannel).
Basically, omnichannel involves bringing information, inquiries, orders, and everything else from a range of different channels together in one place. Seamless integration of the different channels creates a uniform and enhanced shopping experience for customers
Both merchants and consumers were asked which omnichannel services they were familiar with and which they already used.