5. Set a SMART goal.
With your benchmarks in mind, it’s time to set your SMART goals. These provide the criteria to guide goal setting for things like project management, employee performance management, and personal development.
Specific : Make your goals specific or narrow.
Measurable : Define how you will track and demonstrate its progress.
Attainable : Make your goals realistic and feasible during this time.
Relevant : Align your goals with your values indonesia mobile database or purpose.
Time-based : Assign end dates to your goals for prioritization.
Remember, your SMART goal is relevant to your business, so don’t go overboard or exaggerate it just to compare yourself to your competitors.
Going back to that customer retention example, you have a benchmark of 85% customer retention. Depending on your business, you may want to raise your new SMART goal to 90% by the end of the year, measuring monthly in your CRM to create a business that your customers love to come back to and advocate for.
6. Monitor data at a continuous cadence.
You want to keep up with the metrics you’re tracking so you can see how much progress you’re making toward your goals. However, it’s not reasonable to look at the data every moment of every day.
Decide how often you'll pull the numbers again. This could be tied to monthly meetings, quarterly reports, or another time frame that works for your business.