You’ll then see a list of long-tail keywords users typed in before clicking on your advert and becoming paying customers. Be sure to insert these keywords into your campaign, as they’re an excellent chance to focus on users at even less expense.
Every PPC campaign needs negative keywords – they stop you from pursuing users who aren’t likely to convert to clients. Add a couple of basic negative keywords,even if you don’t have any in your campaign currently.
To find the right ones, decide what you’re offering and what you aren’t. If your ecommerce store supplies women’s clothing, you could add negative keywords that eliminate users hong kong telegram screening searching for “men’s clothes” or specific designer names you don’t stock.
4. Optimize Your Landing Pages and Website
Want to decrease your cost per conversion? Optimize your landing page correctly. If you have a highly optimized landing page, you’ll guarantee a higher number of users converting to paying customers. Keep your landing page user-friendly, and plan it well before creating it.
Use standout, contrasting colors that aren’t too bold or sore on the eyes. Your colors should stay above the fold and contain your essential contact details. Any links and call-to-action buttons must be simple and obvious. The test process is known as conversion rate optimization. We recommend you run occasional A/B tests to ascertain which ad/page combination gets the best results.