picture"
The end result was a huge success, attracting executives that their salespeople would never have been able to reach. Not only did they get hard-to-reach executives to attend the event, but because of the incredibly professional way they managed the event, they built trust with those executives, a critical requirement before closing a sale. A key part of this professionalism is avoiding the temptation to use the event as a sales platform and sticking to valuable educational content.
Another benefit of having executives attend such events australia mobile database is the amount of time that can be spent on relationship building. This is much more effective than the typical short meeting in an office setting.
Most websites represent a small funnel in the marketing process where you want to move your customers through a series of stepspages to where they will sign up to buy your product, download your trial, etc.
The great thing about websites is that we can get precise analytics that tell us where the bottlenecks are. To improve conversions at those bottlenecks, I find it valuable to apply the same techniques: namely, documenting the customer’s concerns and brainstorming possible motivations that could help them overcome the bottleneck.