Research predicts there will be roughly 65 million active teenage social media users across the four major platforms (Facebook, Instagram, YouTube, and TikTok) by the end of 2022. It’s not the largest age group on social media, nor is it one with massive spending power. But that doesn’t make teenage consumers any less valuable. In fact, marketers spend more than $17 billion annually marketing to young audiences because they know if they can establish brand affinity early, they’ll have a customer for life.
You’re off to a good start if you have a product that appeals to teenage consumers. The challenge is marketing it to them in a language they understand. And that’s where teenage influencers come in.
Young creators know exactly how to translate your message for their peers. But collaborating with them might be a little different than the process you’re used to. Here’s a look at colombia telegram screening the top teen influencers right now and what to know before partnering with them.
Why should I partner with teenage influencers?
Young consumers trust influencer recommendations.
Kids ages 13-17 are the second most likely age group to buy a product a social media influencer recommends. In fact, over half of Generation Alpha respondents in a recent survey said they want to purchase something they see their favorite creator using or consuming and listed them as more influential in their purchase decisions than family members, celebrities, and professional athletes.
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Teen social media spending is on the rise.
Roughly 98% of consumers said they made, or plan to make, a purchase on social media in 2022. The group most likely to buy? Parents with young kids. About 81% of adults with children under 18 said they were interested in social commerce, lending the perfect opportunity for brands to market to the whole family. Bonus points if you can find a creator who parents and kids both enjoy watching.