2. Improve the User Experience of your website website user experience Digital marketing is not just about advertising online. We have seen that, thanks to search engines and a constant creation of SEO-optimized content, it is possible to obtain free traffic. Now it is time to understand how to make the visit a pleasant and satisfying experience. An example to follow could be that of the online store lineonline.it . If we analyze the page dedicated to pellet stoves we have many interesting ideas for reflection on how to help a new customer: the page starts with a broad description (partly hidden with the classic “read more” button) of the product family As in traditional marketing you some questions to be able to show you only the products that can really interest you, a section is dedicated to the choice of the type of environment you want to heat If the visitor, however, has a little clearer idea, then he could select what he would like to see by selecting the type of product he is looking for otherwise, you willingly accept to view only the best-selling products, thus relying on the choices made by other customers of the site in a sector such as that of pellet stoves, where the price range is very wide, an initial screening could be done simply by asking the budget that the customer has available a final case taken into consideration is when the visitor already knows a specific brand of products, perhaps because he had already had a good experience with it in the past or because it was suggested to him by a friend 3.
Build customer loyalty with Email Marketing email marketing
indian email list Another free tool for online advertising is the newsletter. In another article on this blog we saw how to use Mailchimp and email marketing if you have a restaurant . In the case of creating an e-commerce , however, you could incentivize, with a discount, subscription to the newsletter and use this channel to make new arrivals known. Thanks to content marketing , persuasive copywriting and the search for a high user experience , therefore, you have the concrete possibility that these visitors, who have reached your site, have found excellent advice on it and have felt at ease, will leave you their email address.
With this contact your customers (or potential ones) can be loyalized through email marketing. Thanks to the newsletter, in fact, you have the possibility, at no cost, to reach and inform your subscribers of all the news that concern you. Obviously, this is a tool that should be used sparingly, if you don't want everyone to delete you out of annoyance after a while. If you have a restaurant, then also read the article we wrote on how to advertise a restaurant . You will find 10 interesting success stories to draw inspiration from. 4. Intercept the first phase of the Customer Journey with Social Media Marketing social media marketing As you well know, believing that Facebook and Instagram are free digital marketing tools is a pure illusion.