Threat of new competitors

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The next force is the threat of entry by new players. Let us consider this aspect. All the market leaders in laptops are global companies with huge budgets, cutting-edge technological facilities and large-scale marketing activities. Local companies are practically non-existent in this sector. Therefore, a potential new mobile computer manufacturer would have indonesia whatsapp mobile number to have a very high initial capital and be what is called "Born global", i.e. operating on the global market from the very beginning. In addition, the leading mobile computer manufacturers have a solid reputation, so a new type of this type of hardware, offered by a new company, should indeed stand out as something innovative. Therefore, the threat of new entrants in the sector can be rated as "low".

Threat of substitutes

The next force we will analyze concerns substitute products. These are all products that satisfy the same need as the products manufactured by the company analyzed. If we start from the basis that we want to operate in the "mobile devices and computers" market, in this sense laptops, in addition to the classic functions of computers such as:

network access,
access to multimedia (music, photos, movies, etc.),
games,



opportunity to work,
contact with other people,
are portable devices. So let's consider what other devices meet these criteria and what level of threat they pose. First, tablets, whose threat level can be described as medium, are more handy than laptops, but less comfortable to work with. Smartphones are another substitute. However, they pose a small threat, as they do not have as many options as laptops, are smaller, have less memory, etc. In general, the threat from substitutes is low, as laptops offer the greatest ease of use and the largest number of additional functions.