Long tail keywords
Targeting SEO long-tail keywords can greatly help your website stand out from the competition and be a great help to users.
Think of it this way; isn’t it a great feeling when you type a super specific search into Google and get the perfect, super specific answer? You should strive to provide that feeling to the people who are searching for answers in your market.
These queries contain locations such as "Philadelphia dentist." These are great targets for local businesses to pursue through SEO and advertising.
Negative keywords
These are keywords you can add to your Google Ads tunisia mobile database campaign plan to indicate where you don't want your ads to appear.
For example, by adding the word “free” as a negative keyword, you’ll be telling Google Ads not to show your ad to any searcher who uses the word “free” in their query.
The reason you need to specify negative keywords is that Google Ads allows you to target "broad match," which means that Google may show your ad on a results page for a keyword that is not exactly the same keyword you specified, but a closely related keyword. Negative keywords then allow you to specify what you don't want your ad to appear on.
How to use keywords
Typically, the way you “use” keywords is by planning campaigns that target them. This is where SEO, content marketing, and PPC advertising come into play.
The simplest way to use keywords is to make sure your website content page titles, text, categories and page subsections, etc. is worded the same way your audience would write search engine queries.