Delivery Rate – Email delivery is must to engage targeted customers. The numbers of email that are successfully delivered to recipient is known as delivery. Delivery rate is measured by dividing the number of email delivered to total number of email sent.
Click Rates – Measuring the percentage of recipient who mailing address example philippines clicked on the provided link in mail is click rate. Higher click rate increase conversion chances. It’s calculated by dividing number of clicks to number of mail delivered. For instance you sent 500 mails with 300 open and 70 clicks, your click rate would be 23%.
Conversion Funnel – An email marketing KPIs Every Email marketer is most interested in, is conversion Funnel. It shows how successful a campaign is. You can track what number of recipient took desired action. For Example – Campaign was launched to 1000 users. From where you get 7000 leads from which there are 5000 probable opportunities and you successfully makes 3000 recipient take desired action.
Open Rate – Illustrates the percentage of number of email opened by recipient. For instance You send out 1000 emails, 800 delivered while 200 bounced back. To find Open rates once you get the number of mail opened (say 400) your open rate would be 400/800 and then multiply by 100,open rate for this example would be 40%.
Return on Investment (ROI) – Being a performance measure used to appraise the profitabilityReturning customer of an investment therefore ROI stands among email marketing KPIs list. ROI measure the returns in relation to the expenses on investment made on your marketing campaign. ROI will let you know how long it will take to your campaign to return its investment and make benefit from investment.
Customer Retention Ratio – last but not the least among email marketing KPIs stands customer retention. Loyal customers are always welcomed. This KPI measures the percentage of customers a company managed to hold during a certain time-period. CRR is calculated by dividing number of customers at the beginning of a period by the number of customers remaining by the end of period.
List Growth Rate – Rate at which subscriber list is growing. For successfull campaign new subscriber is must. So one should know with what rate subscribers are growing. For instance you have 500 total subscriber, 15 of them unsubscribe and there are 50 new subscriber list growth for this would be (50-15)/500multiply by 100 which is 7%.