Lesson 2: How to discover your customer's greatest desire
The permanent desire (hunger, love, security) and the changing desire (the desire for the latest iPhone, the desire to follow a trend).
Each product can address multiple needs of your customer.
But your most important decision is to determine the strongest desire that your product can fulfill.
How you do that?
You will find the strongest desire with these 3 factors:
1
urgency
How urgent is your customer's desire? The more urgent, the better. A desire that will only be satisfied in 15 years ("What am I going to do when I retire?") is significantly weaker than cambodia telegram screening a desire that will be satisfied in 15 minutes ("I have to pee!").
2
Repetition
How often does your customer feel this craving? Does he feel this craving all the time or does it come in bursts?
Or is it a very rare desire that only appears once a year?
3
volume
How many people have this desire?
By the way:
Now you know why the sex drive business is so lucrative: This desire is urgent, recurring, and affects billions of people.
Once you have filtered out the strongest and dominant desire, all you have to do is channel it into your product.
By the way: The main reason for writer's block when writing advertising copy is usually this: you don't know what your customer wants.