Conduct A/B testing

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This type of testing is necessary to check hypotheses and properly optimize an advertising campaign . Such testing helps to identify the most effective creative and, thus, significantly increase conversions. Simply put, with the help of A/B testing, 2 advertising campaigns are compared and which of them is most effective is identified.

Our entrepreneur Alexey heard about this type Austria cell phone number list of hypothesis testing, but unfortunately, he did not have enough time, and he was 100% confident in his creative ideas.

The agents of the company that Sofia contacted found out that her bags were a high-margin product and therefore agreed to test another advertising campaign with a discount offer. The first landing page used a banner with a discount, and the second one without it, although they looked absolutely identical. The settings were set to random display, without a specific sample. A week later, having conducted an analysis, the company's employees found out that the landing page with a discount worked much better.