People-oriented organizations are the future, so open your doors! Thanks to social media, customers can fully express their needs, interests and preferences and share them with the world. However, social organizations go much further than maintaining social media accounts by a marketing department or social media specialist.
These types of organizations use all the “consumer insights” obtained online to do business in a completely new customer-driven way. You speak of a social organization when you act from the needs of the customer, and the internal organization is completely set up for that.
IBM, itself a leader in social organizations, (IBM the business of social business) indicates that today, almost half of the world's population is online and almost all of these internet users are mobile. They use social media tools to share insights. For example, Facebook now has 1 billion active users. LinkedIn is used in almost every country in the world and more than 100 million people tweet on a regular basis.
Forward-looking companies do much more with social media than just maintaining belgium telegram data an account on the most important platforms. They use the social tools and implement them in all their organizational processes. They use social media not only to communicate with their customers, but also to share knowledge with their employees, suppliers and business partners.
Social media is therefore having an increasing impact on various other departments within organizations, such as logistics, HR, customer service, sales and research & development, in addition to the marketing department.