Always pay attention to the size of your files in megabytes or gigabytes. The larger they are, the more difficult it will be to upload them to the chosen platform. You have to find the balance between an image or video that is not so large that it cannot be shared and a file that has sufficient image quality.
Finally, remember that to do Content Marketing in general, you must keep in mind that your content has to be adapted to each publishing platform. It is useless to try hard to do a good job if you share it on the wrong site.
Promote the dissemination
Again, you shouldn't blame the users. If your visual content wasn't spread as widely as you expected, analyze and evaluate the reasons why.
There are two important moments that precede and precede the creation of content: planning and dissemination. During planning, it is important to research the latest trends on the topic you are going to cover. There is an exact time for everything and if you get it wrong, your content will probably not be of interest to users. When you have been able to upload the content to the platform and the time comes to publish, you must take into account two factors so that your content is disseminated:
Place hashtags, in the case of social networks.
Include tags or labels in the description, in the case of platforms such as YouTube.
These tools will help users find your content quickly, which will help Google rank you better.
Create informative visual content
One of the keys to content marketing is sharing useful and relevant information. When you want to attract the attention of your followers or subscribers, you should offer them content that interests them.
If you want to increase your engagement, it is important that the information is verifiable. To do this, do not forget to cite the sources, such as current news, reports and articles.
is the 5 “W”: who, what, when, where and why. If you apply this rule to the development of your content, you will see that it is very useful.
An ideal format is the tutorial. Nowadays, people no longer turn to textbooks or specialists to learn how to perform a certain action, but instead they Google it . If your content is well optimized, the user who searches for a related term will find your instructions. Share tutorials and position yourself as an expert.
Connect your content
Your visual content should have a common thread, which is the main hong kong telegram data theme of your brand. You cannot share content that has no relation to your products or services.
To achieve this, you can create a series of numbered videos, for example: “5 steps to…”, “3 tips for…”. Your images can also have a narrative meaning, telling a story. This way, you can keep your followers engaged and eager to see your next post.
Be consistent
We have talked about the importance of consistency on other occasions. When a user visits an account, website or blog that interests them, they tend to check the activity on that platform. If they decide to start accessing it periodically, they will expect to receive updated information. Otherwise, they will stop following your company's profile, cancel their subscription or stop browsing your website.
To increase organic traffic, as well as to attract leads and clients, you have to persevere in your task as a visual content marketing creator. Be patient and the results will come.
You don’t have to post every day, but create and stick to your editorial calendar . Design a schedule that fits the frequency your business needs.