Why is Instagram important for businesses?
There are several key reasons why Instagram is an important marketing channel for businesses today:
Highly engaged users
Instagram has one of the highest user engagement rates of any social media platform. On average, 70% of Instagram users are willing to see ads when watching videos on the platform. Additionally, 62.3% of Instagram users say they use the platform to follow or research brands and products.
Not only that, but Instagram users are highly engaged. 60% use Instagram daily and 35% use it multiple times a day. This frequent use translates into more eyes on your content and brand on a regular basis. Instagram users also love to interact: 75% of users take action, such as visiting a website, after seeing a post on Instagram.
Visually appealing
As a visual platform, Instagram is ideal for showcasing products and cameroon phone number data sharing stories through engaging photos and videos. This makes marketing more memorable. Users are also more likely to share visual content they generate themselves.
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In fact, posts with images receive up to 179% more engagement than those with just text. And posts with video get even higher engagement—200-300% more than posts with images. Instagram is built for visuals, so take advantage of that by posting high-quality, attention-grabbing photos and videos.