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For example, to search for keywords I like Keyword Tool or UberSuggest, but other tools that we use daily are SearchMetrics, Screaming Frog or SafeCont.

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How does the rise of social media advertising affect Google?
In the field of social networks, Google has never done too well, except for YouTube, if we consider it a social network.

In fact, he launched Orkut or Google Plus and both were a failure.

Now Google is simply collecting what happens on other social oman phone number list networks like Instagram or Twitter, and it seems to be following "social signals."

That is, if a lot of people talk about a topic on Twitter and link to a page, Google is supposed to be able to detect this and give more importance to that page.

So, can you do social SEO?
You can actually do SEO on social networks , or rather on some of them, for example on YouTube.