Tried-and-Tested eCommerce Marketing Automation Strategies

[mstakh.i.mo.mi]

Here are some highly effective automation strategies that could help enhance your web store, increase sales and attract potential buyers’ attention.

1. Welcome Email Automation: The best way to build a relationship immediately is to use the customer’s first name. Another persuading strategy is to offer a first-time buyer’s discount to compel customers to buy the products.

2. Abandoned Cart Recovery: Automatic recovery tools can help recapture potential buyers. When customers are shown that they have items still in stock, it can motivate them to complete the purchase. Promising to cut the price temporarily or stressing that the products are hardly available will also help.

ALSO READ: Practical Techniques To Reduce Shopping Cart Abandonment

3. Post-Purchase Follow-Up: Personalised email communication after iceland phone number list sales is crucial for developing customer loyalty. Follow up with an introductory thank-you email. This is also a perfect time to encourage clients to leave feedback.

4. Birthday and Anniversary Campaigns: Targeted offers sent to customers to celebrate their special days can be a great strategy. Special discounts or gifts on such occasions can also help build customer loyalty via an automated version of email marketing.

How Marketing Automation Supercharges Your eCommerce Store
Here are the key benefits of eCommerce Marketing Automation:

Research reveals that companies adopting marketing automation software experience higher sales productivity.
A new study from Epsilon also reveals that 80% of consumers are more likely to complete a purchase with a brand if the company knows its customers’ names.