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With its recent push to comply with the EAT, it’s clear that Google is already grappling with the moral responsibility of providing information that can massively impact the happiness, safety, and well-being of its users. But what happens when important information doesn’t meet the ranking criteria set by Google’s algorithm? What happens when society’s understanding of certain topics and ideas changes over time? Does Google’s algorithm create an echo chamber and limit the ability for users to share and discover diverse perspectives? What happens when the information Google shares is blatantly false, or worse, dangerous? While it is important that Google maintains the highest standards for displaying reliable and trustworthy information, freedom of expression and diversity of views must also be of utmost importance, as future generations increasingly come to trust the information they discover in search results.



And now, you tell us: Google's changing landscape? The belize number data views are entirely his own (excluding the unexpected episode of hypnosis) and may not always reflect the views of Moz. “A good chef must be a manager, a businessman and an excellent cook. It is sometimes difficult to marry the three together.” - Wolfgang Puck I love this quote. It makes me think of the phone ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring in experts in the “sometimes difficult” quest for online visibility.



Is your team prepared for these clients? How comfortable do you feel talking to restaurant local SEO when such calls come in? When was the last time you did an extensive survey of what really ranks in this particular industry? Let me be your prep cook today, and I’ll create a “Best Restaurants” local pack for major cities in all 50 U.S. states. We’ll julienne the use of Google Posts, rough chop DA, create a chiffonade of reviews, owner responses, categories, and a host of other ingredients to determine what characteristics are shared by the establishments that win this top local search phrase.