The 27 Laws of Storytelling
Let's get started.
1. Headwind
Headwind is the No. 1 ingredient for good storytelling
"An airplane does not take off when it flies with the wind. It takes off when it flies against the wind."
– Henry Ford
That's how stories work.
If there is no headwind, the story quickly becomes boring.
When using storytelling in marketing, don't tell how everything went smoothly.
This is boring.
More exciting are the mishaps, the mistakes and the botched products.
Let the headwind blow usa phone number list strongly – then your story will take off.
2. The villain is more important than the hero
Storytelling Law: The villain is more important than the hero
"The Dark Knight" is the best Batman movie of all time.
Because of Batman?
No.
Because of the villain: Joker.
Why is the villain always more important than the hero?
Because the villain drives the plot. He plants the bombs. He kidnaps the girl. He shocks the audience.
For this reason:
Always think about who the villain of your story is.
This also works in marketing:
In everyday life, enemies and villains also exist. Use them in your marketing when you do storytelling:
- the tax office
- the dentist
- the partner
3. The attempt counts
William Wallace tried to defeat the British in "Braveheart". He himself was executed. But his death brought the Scots one step closer to freedom.