Website visitors often find Landing Pages through SEO or paid advertising services like Google Adwords.
Whether they move beyond the landing page to the rest of your website or click the back button depends on how well the page is designed and how easy to find your call to action is.
Cluttered design and unclear CTAs are a surefire recipe for high bounce rates . The best way to get people to stay on your site and convert is to get rid of distractions.
Look at Netflix's clutter-free homepage, which includes a clear call to action that guides readers exactly what to do.
Netflix landing page
Image via Netflix
Their homepage serves as a landing page . It is set up to move people to the rest of the site by signing up for a free trial.
It has a button to sign up for a free trial and the assurance that you can cancel at any time. Nothing here disturbs visitors at all.
In 2013, Facebook began pushing auto-playing videos in feeds, and other sites followed suit. Sure, video views skype database skyrocketed, but so did the number of users who found it annoying .
By 2017, publications like Digiday declared the death of autoplay because a large percentage of respondents had a negative opinion of it.
Autoplaying video or audio doesn’t provide a good user experience. It leaves your visitors searching for the mute button or, worse, the X in their browser. That’s definitely not good news for your bounce rate.
4. Links to external sites
The more links you have to external sites, the more your visitors will click away. Essentially, you are increasing your bounce rate by leading your target audience to another website.
This doesn't mean you shouldn't have any external links. They are important in building authority and credibility . Google's EAT Benchmark Requirements .
Minimize external links, remove unnecessary ones from your pages, and place them below the margin to keep visitors on your site longer. These steps can potentially improve conversions. Alternatively, consider opening external links in a new tab or window.