Now that we've covered some of the basics of why pop-ups work and how effective they are, what should pop-ups look like? How can an exit pop-up improve your conversion rate or increase your sales?
That's what we'll cover in the following 21 proven exit-popup patterns. Let's dig in!
1. Personalize your interactions with website visitors
Personalization has become one of the hallmarks of good online marketing, but it's not just about addressing email subscribers by name.
A great way to personalize exit popups is to use an exit popup caption like “Before you leave…”
This tells the visitor that you understand their intent. It's a small signal but a powerful one. You know they're about job seekers database to leave your site, so you've created a special offer or incentive for them.
It’s also a good idea to create special pop-ups for specific audiences. For example, if you attract a lot of local traffic, you could limit your pop-up to people who live in your city or town. Similarly, you could target people who have recently visited your website with a personalized message, such as “Welcome back!”
All of these personalization options can help you improve conversion rates by anticipating what specific segments of your target audience might want.
2. Customize the output window according to the referral domain
With software like Hello Bar, it’s easy to target very specific members of your audience with specific pop-ups. A great strategy is to personalize the exit pop-up based on the referral domain.
Customize the output window according to the recommendation domain 1
When you create a pop-up, select “Referrer” from the first drop-down menu. You can then enter a URL in the text box to only show this specific pop-up to people who come to your website from that referral domain.
Let’s say you recently published a guest blog post on a popular website. You might want to greet people from that website with a special message and offer. Exit intent pop-ups allow you to show visitors that you appreciate their click.
You can also infer intent based on the referral source. If people find your website through a social media ad, they may be ready to buy right away. Use an exit pop-up to capture potential sales with a special one-time discount.
Alternatively, you can customize your pop-ups based on the time visitors arrive on your site. Using two rules, you can set a time range for a specific pop-up, then customize it with "Good morning" or "Good afternoon."