(Spoiler: 11 companies made it and were great.)
What did these companies do differently than the rest of the fish in the pond?
Jim Collins tells you this in his book.
A must for every entrepreneur and lone wolf who feels like he is "average" and wants to catapult his business into the Hall of Fame.
PS
This is not a classic marketing book in the strict sense. But believe me: If your business is "great", then marketing is much easier
PPS
The book is also one of the best business books I know.
7
Fascinate
by Sally Hogshead
Fascinate - one of the best marketing books about branding
You see: I am really "fascinated".
Many people talk about it.
Very few do.
No, I'm not talking denmark phone number list about sex.
I'm talking about positioning - anyone who reads something ambiguous into this is a scoundrel.
I have read many guides and very few of them could really help me.
And what not?
Sally Hogshead managed to develop a model that I could follow. A model after I clearly understood:
This is what my brand looks like.
That is my positioning.
This is how I want to market myself.
Positioning is extremely important for your marketing. If you want to understand it, read Fascinate .
PS
If you have read the book, you can guess three times which 2 of the 5 attributes apply to Schreibsuchti.